Pitching 101

G Combinator noticed that people in their startup program didn't know how to write cold emails with good open and response rates. This meant they were missing out on critical investment opportunities because they couldn't reach the right people and get their attention.

After analyzing the performance problem, I decided to create a short eLearning course and teach them key concepts and techniques for writing "cold" emails with impressive open and reply rates.



Startup founders and sales people.


  • Research
  • Scripting
  • Storyboarding
  • Instructional design
  • eLearning development
  • Graphic design
  • Animation

Tools Used

  • Figma
  • Adobe Illustrator & After Effects
  • Articulate Storyline

Problem & Solution

I consulted with an experienced angel investor as my subject matter expert (SME) to write the script, create the storyboard and establish the overall goal for this project.

We decided to measure success by comparing their email open rates before/after completing the course.


1. Consult with the SME

2. Write a script

3. Turn the script into a text-based storyboard

4. Create an interactive prototype using Figma.

5. Design visuals

6. Create animations

7. Develop the project in Articulate Storyline

Need to create a course that is more engaging than a Netflix show AND will help you achieve business results?